How do you like them apples? Very much indeed. Even if this is out by say 20-30% the numbers are impressive!

First mover seems to have an advantage in this game. Those headline figures are pretty eyewatering. Nearly $8 billion by 2012? What’s more look at those margins circa 25% by 2012. Who wouldn’t take that?

“Since mid-2009, competition in the eBook market has been intensifying but, in our view, Kindle remains the most compelling eBook device and a material contributor to Amazons non-core business growth. In our view, in 2011 Kindle can generate revenue in excess of $5.42 billion and $1.21 billion in gross profit; by 2012 we expect at least $7.96 billion in total revenue and $2.00 billion in gross profit,” said Sandeep Aggarwal, an analyst at Caris.

Book titles reached 945,026 in May 2011, increasing by 47,000 over April 2011 5 percent month-over-month increase and by more than 740,000 since Kindle’s first anniversary.

via Kindle to Generate $5.42 bln Revenue in 2011 for Amazon: Analyst – International Business Times.