Interesting stuff from Macmillan. Looks like folks at the higher levels are seeing potential for backlist, frontlist and all kinds of digital lists. I guess it’s never too late:
Pan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles.
Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara Lloyd. The publisher said the imprint will establish exclusive publishing partnerships with agents, literary estates and other rights holders. It said digital pricing across all formats will be “competitive”.
via Pan Mac launches Compass for digital backlist | The Bookseller.
One thought on “Go Read This | Pan Mac launches Compass for digital backlist | The Bookseller”
As someone from outside the publishing business I find this ‘fetish’ for new imprints for each and every new stream of titles a crazy way of diffusing the power of a Brand. The public want brands. They want to use brands to navigate the market. Diffusing big brands with yet more imprints seems to me to be nutz.