Go Read This | Amazon to Acquire The Book Depository – Yahoo! Finance

UPDATE: According to a tweet sent this afternoon, the copany will retain operational independence from Amazon.

Congrats to the Book Depository team. I guess this is a case of, ‘How do you know you are doing something right? Amazon acquires you!’

It’s hard to know what the play is here. It could be any of:

1) Increasing UK and European exposure
2) Building a better position in Australia
3) Defensive market-share building

Or any number of other things. There must be some worries about competition approval, at least in the UK, with this.

Amazon.com, Inc. (NASDAQ:AMZN – News) today announced that it has reached an agreement to acquire The Book Depository International. The Book Depository is an online bookseller offering over six million books for delivery worldwide.

“Customers in more than 100 countries enjoy The Book Depository’s vast selection, convenient delivery and free shipping,” said Greg Greeley, Amazon’s Vice President of European Retail. “The Book Depository is very focused on serving its customers around the world, and we look forward to welcoming them to the Amazon family.”

Amazon to Acquire The Book Depository – Yahoo! Finance.

Advertisements

10 comments

  1. All three are valid but my gut feeling is point ‘2’. Its stands out more acutely.
    It was the Book Despository that got the ball rolling with getting book into OZ in terms of no delivery charge.

  2. I tend to agree Brian, Australia seems to be ripe for Amazon. What’s more from an ebook perspective, it seems ready to bite and Amazon could leverage Book Depository’s print footprint there rather well!

  3. But wouldn’t ebooks still be bound by geo restrictions? So, as ebook hungry as Oz seems to be, it would be a limited market. Wouldn’t it?

    1. Even if that is the case (which I’m not clear on for certain) Amazon will want that limited market! It’s probably the largest English speaking market they’re not in right now, no?

  4. Can I suggest (4): Ensure that Waterstone’s new flush of confidence is quickly brought back down to earth.
    Waterstone’s and Book Depository could have been a perfect marriage, brokered by a Russian billionaire. Online commerce: check!
    Then sort out eBook (B&N deal for Nook in the UK), and the multi-platform job would have been done.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s