Great piece on Unbound, all of which I agree with, by Adrian Hon:
Where Kickstarter is transparent, Unbound is bafflingly opaque – although this coyness may stem from publishers’ reluctance to talk about hard numbers even when they’re raising all their money from the public. Transparency also applies to creators; on Kickstarter, they write their own project descriptions and film their own videos, allowing their personality, experience, and trustworthiness (or lack thereof) to shine through, and from the earnest amateurishness of some efforts actually helps convey how much they could use the money.
Unbound writes project descriptions for their authors. They’re slick, but they’re also soulless (which is odd, since if anyone ought to be able to write well, it’s authors) and distancing. This leads to another issue – do successful authors like Terry Jones even need the money? After all, they’re asking for a lot – £10,000 at a minimum, and much, much higher in most cases – so you want to be sure it’s being used wisely.