There’ll be a lot more of this, or at least you’d hope there will be, as publishers look to profit from their existing content in more ways. This is a pretty good example of what an established player can do with a bit of application and thought:
Ebury has launched a digital imprint, initially focusing on abridged versions of Eburys narrative non-fiction titles, called Lives Less Ordinary. Deputy publisher Andrew Goodfellow is behind the new range of digital shorts, which has begun by releasing 10 titles. The titles will be from 3,000 to 20,000 words, and will be priced under £1.99 on a sliding scale, according to length.The launch titles comprise How to Understand Paul Gascoigne by Danny Baker, How to Win the Worlds Greatest Road Race by Mark Cavendish, How to be an NYPD Drugs Cop by Edward Conlon, How to Hunt an LA Gangland Killer by Miles Corwin, How to Seduce Marilyn Monroe by Tony Curtis, How to Escape a Taliban Ambush by Paul Grahame and Damien Lewis, How to Become an Internet Billionaire by David Kirkpatrick, How to Survive on Tour With a Rock Band by Stuart Maconie, How to Live Forever by Sue Nelson and Richard Hollingham and How to be a Modern Man by Danny Wallace.