Fascinating move this. It will be interesting to see how things develop. I get the sense that many US service providers see UK publishers a potential clients, and they might be right:
Perseus will combine its Constellation digital-services technology with Faber & Faber’s Faber Factory to offer services to independent publishers seeking to convert their new and older titles to digital form, including file conversion, digital book production and social-media marketing services.
via Perseus Books Forms Digital-Services Venture in U.K. – WSJ.com.