This does not terribly surprise me, but it is an interesting move and marks a move forward in the pace of Bloomsbury’s determination to diversify its revenue streams away from books, especially trade books:

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons, lectures and book clubs, as well as providing sessions for unpublished writers.

Claire Daly, previously festival co-ordinator for the Soho Literary Festival, has been appointed as Bloomsbury Institute events manager, with upwards of 30 events planned a year, in addition to new events and masterclasses expanding the established programme for unpublished writers offered under the Writers & Artists Yearbook brand.

via Bloomsbury Institute enters reader events market | The Bookseller.