B&N has, it seems to me, a pretty good sense of what it is doing in the digital space. What’s more, because it is converting heavy readers to digital reading it is gaining pretty credible market share. That is leading to some significant changes in the company. I was struck by the paragraph below while I read this rather good piece on the shift in The New York Times:

In one room, a virtual wallpaper of Nook color devices hangs in rows neat as a checkerboard. A common area holds a foosball table and a cooler of VitaminWater. Some of the walls are made of silver-colored mesh. Some of the cubicles are lime green.

via Barnes & Noble, Taking On Amazon in the Fight of Its Life – NYTimes.com.

Sounds like Google or Facebook or a dozen other tech start ups no?