See what I mean when I say gold? I’ve long felt that by far the biggest weapon in Amazon’s arsenal (after the platform itself) is the self publishing/publishing abilities of the platform which is a while new kind of threat for publishers and one that is becoming much more real and present a danger than just the shift to digital:

Amazon says that in the 14 months the program has been running, it has sold over two million Kindle Singles. Seventy percent of each sale goes to the author or publisher, and Amazon keeps 30 percent. Amazon wouldn’t disclose its total revenues from those two million singles, but the minimum price of a Single is $0.99 and most are $1.99 (the author or publisher sets the price). So with an average price of $1.87 multiplied by two million, a rough estimate of Amazon’s 30-percent cut is $1.12 million. (How much are some authors making? See our post later this morning.)

via Exclusive: Amazon Has Sold Over Two Million Kindle Singles | paidContent.