Go Read This | The Biggest Lie in Publishing | brett sandusky

Great post from Brett Sandusky here. I disagree with some of it, but the main thrust I agree with very much:

What I hope will be coming down the pike is not just an acceptance of direct-to-consumer as an necessary channel, but what I’ll call for now the curated distribution experience. Right now, we take so much time to polish our content and our products, and then we just throw away. All this content curation we’re doing or at the very least talking about makes no sense at all if we simply hand over the UX ownership to retailers and their locked devices. In fact, not owning the whole customer experience with regards to digital has basically reduced us to little more than book packagers for our retail partners. And, we’re not even getting paid for it.

via The Biggest Lie in Publishing | brett sandusky.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s