All good this, and by my lights the first must read of 2013 for the publishing community:
One form this organizational blindness takes is the tracking of the wrong metrics. By “wrong” I mean measurements that tend to support current activity without providing a different and perhaps unflattering perspective. A university press director proudly told me about his system of peer review, the number of outside reviewers, how carefully these reviews were themselves assessed, and how the reviews were used by authors to improve their books. Nice job. But the same director failed to note that sales of the press’s books had declined by more than a third in the past decade, and that financial support from the parent institution was wavering. “Have you considered the possibility that you are publishing the wrong books, that you are working in fields that are not growing and may even be declining,” I asked. He was taken aback by my question. After all, the peer review results said the press was doing a great job.
Examples of tracking the wrong things, or at least of failing to track some important things, can be found everywhere. I encountered one management team that boasted of their profit margins. But the same team had failed to adjust their sales reports for inflation. Thus, over a period of about 15 years, this team had in fact been putting the company through a long-term liquidation.
via Dancing with Myself — The Principal Impediment to Change and Innovation « The Scholarly Kitchen.
One of the things I think Smashwords has gotten right is their start with Word focus of conversions. It makes SO much more sense than building ebooks from crazily complex design platforms. With the launch of Smashwords Direct, the company has bowed to pressure, but Mark offers a rather nice defence of the “Meatgrinder” tool that Smashword’s has used to date (and will continue to use:
Meatgrinder has been vilified and demonized over the years, despite its proven ability to produce high-quality ebooks. Although Meatgrinder’s not perfect, some of the criticism has been unfair. Many authors have needlessly avoided Smashwords out of misplaced fear.
One author volunteered that they’d heard such horror stories of Meatgrinder from their publisher that they kept their books off of Smashwords for that reason. That’s really unfortunate, both for the author and Smashwords, because the vast majority of Smashwords authors have received professional-quality results with Meatgrinder. Our Meatgrinder-generated Premium Catalog books are pleasing millions of readers each month with rarely a complaint. Our retailers have told us in the past that our books have dramatically lower failure rates (measured in the fraction of a percent) compared to others. This tells me many authors who have avoided Smashwords out of misplaced fear have unnecessarily missed out on up to five years of sales and platform-building opportunity. I suppose if there’s a silver lining to the launch of Smashwords Direct, it’s that maybe we can help writers do the right thing (achieve full Smashwords distribution) for the wrong reason (availability of Smashwords Direct).
via Smashwords: Smashwords Supports EPUB Uploads With Smashwords Direct.
Great and interesting post from Kevin Kelly about economic growth and where we are at with it
The main accomplishment of this 3rd Industrialization, the networking of our brains, other brains and other things, is to add something onto the substrate of productivity. Call it consumptity, or generativity. By whatever name we settle on, this frontier expands the creative aspect of the whole system, increasing innovations, expanding possibilities, encouraging the inefficiencies of experiment and exploring, absorbing more of the qualities of play. We don’t have good measurements of these yet. Cynics will regard this as new age naiveté, or unadorned utopianism, or a blindness to the “realities” of real life of greedy corporations, or bad bosses, or the inevitable suffering of real work. It’s not.
via The Technium: The Post-Productive Economy.