A nice post from Zoe Faulder about how publishers are positioned for the “third generation” of ebooks:

There is a third generation of ebooks that exists but is far less prolific than the previous two generations – primarily due to cost. Unlike a straight text ebook, or even enhanced ebooks to a degree, this generation cannot be tacked on to the existing production cycles and requires completely new skill-sets. The third generation of ebooks has been called apps, but I would argue that there is more to it than what we have come to expect of applications available in the iTunes App and Google Play stores. The third generation of ebooks is about taking the content and spinning it into something grander than its original form. It encompasses all the tools made available in today’s networked world. Ebooks could become immersive digital experiences based on locative media, social interaction, interactive narrative and gamification.

via A New Kind of Publisher: On Merging Creative Industries.