Go Read This | Taking a Third Pass at Selling Movie Subscriptions – NYTimes.com

A thoroughly fascinating piece over at the New York Times looking at Stacy Spikes’ struggle to build a subscription based business in the film going space. It’s fascinating one so many levels but the one that sticks, firmly, in my mind is his answer to the question below:

Q. Are you saying that you could lose money on the subscriptions but make it up with other revenue?
A. We believe the best way to have a successful business model is to have multiple revenue streams. This model is very similar to that of a studio that is focused on more than just box office ticket sales.

via Taking a Third Pass at Selling Movie Subscriptions – NYTimes.com.

We should lock that idea in our heads and think of it every day in every way when we look at our own industries. Multiple revenue streams, multiple revenue streams, multiple revenue streams!
Eoin

Go Read This | If you’re in marketing, kill yourself now | FutureBook

Snarky and brilliant piece on discoverability from Chris McVeigh over at FutureBook:

Discoverability is a problem for publishers precisely because it’s NOT a problem for readers. There are so many books, so many places to buy them, so many routes to the checkout, so many subtle nudges towards choosing a title – the fact is, what remains is that publishers need to find some way of getting their products in front of potential customers.

The problem with the discoverability debate is that it’s often been framed the wrong way around. The real discoverability problem for publishers is how to they can discover their audience, not the other way around.

via If you’re in marketing, kill yourself now | FutureBook.