I will never understand why B&N has not aggressively grown PubIt beyond the US and even there seems to be content to glide rather than soar. Mike Cane get’s it:
Use those storefronts to pimp PubIT! Get the writers in your inventory, as Amazon has done with KDP.
Hold sessions that teach writers how they can create for and publish their books on PubIT. That’s a strategic advantage that Amazon, Apple, Kobo, Sony, and Google cannot match. No print publisher can match it, either. Why hasn’t this been done from the start? I don’t know. But it needs to be done now. Nook Media can have books that Barnes & Noble will never have — because they are e-only.