Great piece by Joe Esposito over at the Scholarly Kitchen about the end of the revolution. I’m not sure I totally agree with the ultimate sense of something being over. I personally think there’s a great deal more to the current wave of disruption than we are allowing for right now (indeed I highlighted that the other day). What’s more I worry as I’ve said before, than many publishers think they have the transition down when they simply don’t, but I do agree that the basic precepts of the revolution ‘so far’ have become baked in to the planning and thinking of most publishers!
In an entertaining but mostly uninformative presentation, the self-described futurist commented that if you can change the way people think about the future, you can change the future. This is not itself a radical idea. Outside the sanctum of a high technology conference, this is what is known as marketing; someone with a darker disposition might call it Orwellian. Activists for an ongoing publishing revolution as distinct from those who work for consolidation put people on the defensive rather than engage them with new projects, new plans. It’s time to send our revolutionaries home and work to build new practices on a practical foundation.