Go Read This | The loneliness of the overvalued publisher

Really nice post from Philip Jones over on FutureBook:

Yet I can’t help feel that the BBC is being unfairly pilloried, partly because it overpaid, and partly because it was, well, the BBC, and therefore unable to complete its vision. We do not see the financial performance of LP, but it won’t be pretty given what the write-down says about its costs, and the decline in the travel-book market, even though LP remains the market leader. But we do know that it was making the transition to digital, through its e-books, apps, and most importantly via its website. When it was bought by the BBC LonelyPlanet.com said it received 4.3 million visitors a month, that figure has since trebled.

Most crucially, though we may baulk at how it played out, the vision of putting the BBC and LP under one virtual roof still looks compelling. Combining the BBC’s digital know-how, its wealth of content, historical and up-to-date reports from across the globe, with Lonely Planet’s brand, its publishing nous and its reach, still looks unbeatable. The entity could have offered a true unbiased constantly updated window on the world, powered by trusted content and embellished by social interaction from the many travellers and observers attracted to such a portal. Were Google to pull off something similar, we would all be applauding.

via The loneliness of the overvalued publisher | FutureBook.

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