Hoisted on their own petard one might say. The forces Amazon has helped unleash are making it difficult for its own publishing operation to recruit self-publishing authors:
An editor for Amazon’s Montlake Press, which specialises in romance, spotted Me, Cinderella? among the thousands of self-published books on the site, singling it out for its “very clean” writing. Rose was offered $5k, with 35% royalties, a post by the author on Reddit confirmed . But that turned out to be “less than I had made in my first month of sales”, Rose wrote on her blog.
She added that Amazon “couldnt guarantee anything – from cover image to pricing to marketing … As I looked through the Montlake catalogue, I saw a mix of breakout hits and complete flops … And I would have to pull my book from every publisher except Amazon.”
via Erotic romance author turned down Amazon publishing deal | Books | theguardian.com.