I see this everyday, small ways in which the old system has become undermined, at the margin. It doesn’t seem like much, but it is huge:
This has already begun to affect existing publishers in minor ways. I know of one example where what was in my opinion the most effective tactic for that genre (subscription website) was taken off the table before the conversation even started. Why? Because one of the authors was already running a subscription website in that niche and they were doing it much much better on their own than the publisher ever would have.