Go Read This | Will you be in the nine percent of publishers that survive? | FutureBook

It’s a funny thing, but over the last few years I have found myself, occasionally, thinking less radically about the future than I should be and I can’t help but think that this stems from the fact that I am working on building up/rebuilding a legacy publisher. I suppose all of us print dominated publishers are the same. Of course, when I notice it, I scare the hell out of myself and try and snap out of it, but it worries me all the same:

What’s more, even publishing insiders who have a phenomenal grasp of digital may end up still thinking within existing paradigms, cleaving to industry norms despite their best efforts. The same happened in journalism and it’s very hard to combat because we aren’t always aware of our own inbuilt biases and assumptions. To paraphrase journalist Steve Yelvington, human mothers only give birth to alien babies on SyFy.

via Will you be in the nine percent of publishers that survive? | FutureBook.

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