Go Read This | Small ponds

A very smart piece by Brian O’Leary of Magellan Media Partners, one of the smartest thinkers on content there is:

The challenge we face is less about an effort to find the next big thing and more about a series of efforts to accumulate a set of related, smaller things. The good news is, publishers have long been good at sussing out these niches, though more by subject than format

via Small ponds.

Interestingly, I’d argue that two of the most innovative publishers right now, Sourcebooks and Osprey (one on either side of the Atlantic) are doing exactly this by expanding their companies into new niches and sectors in intelligent ways that can be scaled in the face of success. 

 

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