To be fair, Lagardère’s first half report does draw attention to its success in digital, in fact, on the publishing side, it says the following:

Digital books continued their rise in English-speaking countries, accounting for 34% of Adult Trade sales in the United States (vs. 27% at end-June 2012) and 31% in the United Kingdom (vs. 22% at end-June 2012). Digital books now account for 11.3% of Lagardère Publishing’s total net sales, compared with 8.4% at the end of June 2012. In France, the contribution of digital sales to Adult Trade sales remains low (3.2%), although rising sharply.

But you need to actually work the sums to see what that means. It means that in Fast-half 2013 Lagardère saw €103.61million in digital sales (Based n 11.3% of Net Sales for the division of €907million). So digital is now worth over €100million in net sales to Lagardère. That €100million is €27.59million more than First-half 2012.

That €27.59million represents just over 3% of overall net sales for the publishing division meaning practically all the like-for-like growth in the division and more  than all the reported growth in the division came from digital. Without digital, Lagardère Publishing would be a shrinking business.

Perhaps more interestingly, while digital is clearly growing well, another part of the business is also booming, their Partworks unit. Different ends of the spectrum in some ways, but driven by trends obvious in digital too, branded and licensed content and subscriptions with a healthy dose of direct-to-consumer thrown in for good measure!

Fascinating.