This is fascinating stuff. It’s all about getting the right model (and of course having monster success in terms of usage and recognition). As film companies have learnt over the decades, sometimes the initial product is just the doorway to the licensing revenues (see <a href=”http://www.hollywoodreporter.com/news/disney-cars-has-crossed-8-99438“>Disney’s Cars franchise</a>):
Rovio seems to have calculated that it can make more money from people buying bird- and pig-decorated paraphernalia than off games themselves, which is why it no longer charges to play. “We look at this from the audience-reach point of view,” executive vice president for games at Rovio Jami Laes told the Wall Street Journal.