Go Read This | Bookish Acquired by Zola

Interesting piece of news this:

Michael Pietsch, CEO of Hachette, said the founding publishers “never intended to run Bookish forever,” and that their objective of starting a first-class recommendation engine has been achieved in the current Bookish version. Despite the problems, and costs, of getting Bookish off the ground, Pietsch said the founding publishers would tackle the venture again. “We saw a need for a great discovery engine and that is what we created. We are happy to see it move to Zola where we expect it will thrive.”

With Bookish, Zola will be able to expand on existing elements of its social networking capabilities. Chiefly, the acquisition allows Zola to incorporate Bookish\’s book recommendation technology into its site. (That technology is a proprietary algorithm pairing users with content.) Regal said this is “the most exciting aspect of the Bookish opportunity. ” The recommendation engine Bookish has built will be incorporated into Zola’s site and this, Regal thinks, “is going to be really significant.” While Regal could not share details about how the Bookish algorithm would be added to Zola, he said it will happen “in the months to come” and he could explain more once “we have more insight into their technology.”

via Bookish Acquired by Zola.

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