Cookstr is smart, acquiring Cookstr is smart. All told, this is a really interesting development:
Macmillan has acquired cookbook and recipe Web site Cookstr. Founded in 2008 by Katie Workman and Will Schwalbe, Cookstr has reached as many as eight million unique visitors a month via its own consumer-facing recipe web site, as well as powering recipe searches in partnership with other organizations. Terms of the deal were not disclosed.