Cookstr is smart, acquiring Cookstr is smart. All told, this is a really interesting development:

Macmillan has acquired cookbook and recipe Web site Cookstr. Founded in 2008 by Katie Workman and Will Schwalbe, Cookstr has reached as many as eight million unique visitors a month via its own consumer-facing recipe web site, as well as powering recipe searches in partnership with other organizations. Terms of the deal were not disclosed.

via Macmillan Acquires Cookstr, with Schwalbe In Expanded Role.