Baldur Bjarnason (@fakebaldur) is in the middle of a writing spurt, which is good news for anyone who is interested in thinking about books, digital, readers and publishing. He’s a good thinker on these things and while I don’t always agree with him, I do enjoy reading his material and the thinking it generates. I also wish that I had the discipline to write a series of posts, there’s a lot on my mine.
Anyway, several of the posts have really interested me greatly, but I like very much this section and have quoted him wholesale:
“The publishing industry has bought into this idea wholesale. Some publishing markets are, according to this worldview, further ahead on the progress timeline than others. It also implies that advancement along the timeline is inevitable, even if it progresses at varying speeds. Romance and other genre fiction tend to dominate ebook sales and so must have more ‘future’. Non-fiction less so and must therefore have less ‘future’ and more of that crippling ballast called ‘past’. Big mainstream titles hit the ebook market in seemingly unpredictable ways. Some garner decent ebook sales while others seem to sell only in print. There, the ‘future’ seems to be randomly distributed, like a stress nosebleed over a term paper.
This, obviously, implies that the ebook will either eventually dominate universally or at least capture the same large percentage uniformly across the market.
I don’t think that’s going to happen.
The various publishing markets differ in fundamental ways that won’t be changed by ebooks. As others have said, ‘ebooks are terrific and haven’t changed a thing’.
Some will switch entirely to ebooks. Some partially. Some almost not at all.”