Go Read This | Review: My Amazon Kindle Single publishing experiment | ZDNet

It is when you think through the simplicity of the actual PUBLISHING process that you realise just HOW Amazon has disintermediated publishers.

Once accepted, it was just a case of writing the book and submitting. The actual file you submit is basically an HTML document that is converted to Amazon’s proprietary format.

Why do an Amazon Kindle book? What appealed to me most about Amazon as a platform is that the process was simple and your work would wind up on multiple devices. The Kindle secret sauce isn’t the e-reading device—it’s the ability to take your content to the iPad, iPhone, Android device, PC, Mac or anywhere else. I’m not a developer and need to hit the broadest point possible.

via Review: My Amazon Kindle Single publishing experiment | ZDNet.