Amazon

Go Read This | Hugh Howey’s Report On Author Earnings

A smashing example of how data can both clarify and obfuscate. On balance this is a fantastic piece that brings much-needed information to the discussion and what is more provides a free download of that very data. That’s almost unheard of! On the downside, I have some misgivings about the section dealing with income estimates based on unit numbers which are themselves estimates. This is further compounded by the fact that the royalty split is never as easy to assume as the current model assumes, for instance non-US authors may not earn 70% on all sales that would appear to be 70% sales for a variety of reasons. Even allowing for these complications the data gathered is very impressive indeed.

One of the most fascinating sections though is this conclusion here:

Our first thought was that top self-published authors can put out more than one work a year, while Big Five authors are limited by non-compete clauses and a legacy publishing cycle to a single novel over that same span of time. Indie authors are most likely earning more simply because they have more books for sale. Was this skewing our results? We ran another report to find out, and to our surprise, it turns out that only the handful of extreme earners have this advantage. Most self-published authors are, on average, earning more money on fewer books:

The_Data_-_A_Look_at_Author_Earnings_pages

This suggests that the earnings discrepancy will grow greater over time, as self-published authors develop deeper catalogs.

via The Report | AuthorEarnings.com

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Go Read This | Sony exits and the ebook business loses an original player – The Shatzkin Files

Worth reading mike’s thoughts on Sony’s move:

The wild card here is if some big outside player — Walmart being the most frequently mentioned — saw benefits to having the ebook business or even the whole book business in its portfolio. That’s happened in the UK, where supermarket chain Sainsbury’s bought a majority stake in Anobii a UK-publishers-backed startup, analogous to Bookish in the US and Tesco bought Mobcast because the ebook business was one that they thought fit in well with their offerings and customer base. Both Sainsbury’s and Tesco made statements about strengthening their “digital entertainment” and online retailing propositions. Tesco is investing in devices as well. Kobo has made it a pillar of their strategy to find brick-and-mortar partners all over the world.

via Sony exits and the ebook business loses an original player – The Shatzkin Files.

Go Read This | The Future of Reader Store | Sony

This isn’t exactly surprising but it’s still something of a wow moment. n the one hand Sony is in retreat in more areas than just ereading so, what’s so newsworthy about this but on the other the fact that one of the pioneers of digital books has called it a day and is effectively pulling out is notable. And that Kobo would appear to be the emerging only viable candidate t rival Amazon is also notable:

Although we’re sorry to say goodbye to the Reader Store, we’re also glad to share the new and exciting future for our readers: Reader Store will transfer customers to Toronto-based eReading company, Kobo—an admired eBook seller with a passionate reading community. We strongly believe that this transition will allow customers to enjoy a continued high-quality e-reading experience. As a result of this change, we will close Reader Store in the U.S. and Canada on March 20, 2014 at 6 p.m. (EST).

via The Future of Reader Store | Sony.

Go Read This | How in-app purchase is not really destroying the games industry | Sealed Abstract

On the face of it this is just a piece about the gaming industry, though a fascinating one. In fact this article raises issues for all content industries from games, to books, to newspapers, magazines and music.

It covers the gamut, the explosion of content, the role of market makers (in this case Apple – though to a lesser mentioned extent, Google), the use of price as a lever and the challenges of making money in markets that have become so large, diverse and saturated.

I’m reminded of two realities most forcefully when reading it, firstly that while digital unleashes greater freedom to create and make content of all kinds available, thus empowering the creator relative to the middlemen and women of the previous era, it also (in its current guise by power of platform) shackles them to the power of another middle-person (for books, mostly Amazon) AND makes a sustainable career even less likely because of the huge increase of content such freedom unleashes. Secondly, I am reminded of just how little information is publicly available to those looking at the book trade. Consider the information in this article about the nature of games sales in the iOS store and ponder how different our conversations might be about ebooks if these facts were more openly shared (some notable exceptions on that front would be Smashwords who share quite a lot of data).

Getting people to play your game in a market of 150,000 alternatives requires a different kind of marketing. For example, if the user can choose to pay $0.99 for your app, or pay zero for another app that’s probably just as fun, they’ll pick the free one. The result follows: 90% of apps are free in 2013 when weighted by monthly average users. And when you look only at those apps that use an experiment/test/data-driven approach for their pricing, you see a strong upward trend in more free apps. So the pricing experiments that these developers are running (you know, actual flipping research, not just speculating baselessly in an HN comment) are telling them it’s better to go free.

via How in-app purchase is not really destroying the games industry | Sealed Abstract.

Go Read This | Waterstones turns a corner under Russian ownership – Telegraph

A curious take on Waterstones results:

The new Waterstones-branded Café W coffee shops, which have been introduced in 17 stores, are another driver of the company’s growth. “Book sales are far stronger in the Waterstones shops that have a coffee concession,” said Mr Daunt.

But the company’s partnership with Amazon to sell its Kindle e-reader tablets and e-books, introduced in May 2012, does not a make a “significant” contribution to Waterstones’ revenues, according to Mr Daunt. “Both sides are happy with the partnership, but it doesn’t materially change the business,” he said.

via Waterstones turns a corner under Russian ownership – Telegraph.

Go Read This | John Makinson Interview In The Times of India

Not terribly in-depth, nonetheless interesting. Especially when discussing the challenges of being too large (pointing to the value of imprints in the minds of authors) and responding to concerns about Amazon’s self publishing offering (highlighting in this case the ownership of Author Solutions, something I think indicates a lack of appreciation of what Amazon is doing in the digital self publishing space). Where he offers the most interesting note though is below:

At the time of the merger, you said one of the key areas of focus would be e-books . How do you plan to go about the shift?

We have to be guided by the preferences of the reader or the consumer. If they want to read a book on a smartphone we have to give it to them. It doesn’t make a difference if they are reading a physical book or an e-book . What does make a difference is channel substitution. The move from physical to digital books is not as important as the shift from bookstores to online stores. This really affects the way people find and read books.

via ‘Amazon is creating a large market for books’ – The Times of India.