My 2009 Publishing Heroes

[picapp align=”center” wrap=”false” link=”term=hero&iid=7396611″ src=”0/6/7/f/Capt_Chesley_Sully_2705.JPG?adImageId=8803427&imageId=7396611″ width=”234″ height=”343″ /]

Everyone is off writing prediction posts for 2010 (follow them on George’s wonderful tracker), I thought I might take a brief minute or two to consider the heroes of 2009. At least my heroes. I tried to keep it to a small list (5) and I chose them for personal reasons, they may grate with some (and yes I kinda broke my own limit with one of them).

Dominique Raccah – The Innovator
When I saw Dominique speak at TOC Frankfurt I was blown away. She was the breath of fresh air that I had been waiting for in the industry, she is passionate, articulate and insanely clever. She grasped the challenge of publishing in the present age brilliantly and has responded in kind. Her discussion of the publishing continuum has revolutionised my thinking on digital offerings and content and her passion for her company and its future is manifest and heartening. She is at the core of the discussion about how to respond to the challenge of digital content from the publishers perspective and I think she has the answers. She is a hero for 2010, and I suspect for many years to come too.

Mike Cane – The Writer’s Advocate and Alarm Bell
Cane provides solid analysis (caked as it can sometimes be in vitriolic hyperbole). His vision is not even remotely tainted by the fact that it comes solidly from a writers perspective, in fact in many ways that is his strength. Too much for some, he is never shy with his opinion but willing to respond when challenged and corrected.

The Quartet – The Try-ers
They briefly excited the online e-vangelist echo chamber with their hopes and ambitions for a digital only press. They failed. Trying something big and scary and failing publicly can be disheartening, dispiriting and depressing. But the Quartet have dusted themselves off and moved on with a speed and alacrity that is impressive.

James Bridle – The Inventor
James continues to amaze with the work he produces and the ideas he brings to fruition. I heartily recommend following him if only for the sense of wonder you have when you read about his latest project or the awe you feel when looking at the pictures he produces of them.

Jose Afonso Furtado – The Source
A seeming unstinting dedication to reading and linking out to the best stories online in the media, publishing and book sphere, is Jose’ great strength. If you follow his twitter deed you will be connected and in the loop on just about all the trends you might need to monitor.

It’s not a long list, but I think it’s a good one!
Eoin

2009 Stats & Top Posts

WELCOME TO 2010

For all the stat nerds
Wordpress tells me that I had 39,468 views in 2009 a solid 20% increase on 2008.

The top three referrers to the site were:
1) Twitter
2) Nathan Bransford
3) Emerging Writer

The Top Three Posts were:
1) Publishers and the tangled Web: Guest Blog
2) 4 Reasons To Think That The Kindle International Was Released Early
3) How many books do you need to sell to be successful in Ireland?

Happy New Year!

YOU are a publisher

That’s right YOU.

It bears repeating because at times I fear people have missed the reality that If you have a Blogger or a WordPress.com blog, if you Tweet, Tumbl or Flikr YOU are a publisher.

That carries enormous implications as Guy Gonzales points out in a Tweeted response to me:
GuyleCharlesTweet

What you do about it is up to you, and it doesn’t guarantee success but it IS a fact.
That is why the tagline of this blog is:

It’s that simple — and that hard. And that inescapable.

It’s a line from a rather excellent article in Fast Company by Tom Peters. The article is called The Brand Called You and it’s about branding. It is deeply relevant to this discussion. You should read it.

Eoin
Publisher
Eoin Purcell’s Blog

Links of Interest (At Least to Me) 19/10/2009

The Frankfurt Cleared The Air Edition

Richard Eoin Nash’s post on the Frankfurt Book Fair blog is all kinds of excellent:

Not only, it turns out, are the readers of the world looking to buy our content if we can deliver it to them digitally, but the world’s leading hardware companies are looking to help us. Along with Sony, iRex, TXTR, and other dedicated reading device manufacturers exhibiting, presenting, and working the floor, two Apple executives were traversing the halls of the Fair to let publishers know all the opportunities that await them on that platform. (Let it be said: that platform, right now, is the iPhone. Not any other rumored device. Apple has not been in private discussions about a larger device and reports that they have are a hoax. But Apple does believe in the opportunity for the publishing industry’s content, contrary to the occasional snarky comment from Jobs.) Apple is working to improve the Books section of the App store to make it more browsable, and they are trying to help publishers find the right developers to work with.

You should take the time to read all the contributions from Richard and his fellow Book Fair Bloggers, they provide a nice slice of the fair.

Brian O’Leary has put the slides for his trouble causing presentation on piracy up on Slideshare, when you read through, you’ll find it hard to find the controversy and wonder just how tightly poised those knee-jerk reactions are.

The news of Google’s Google Editions, which first came to light back in June has been formed up by more recent news. Like this AP story:

Tom Turvey, head of Google Book Search’s publisher partnership program, said the price per book would be set by their publishers and would start with between 400,000 to 600,000 books in the first half of 2010.
“It will be a browser-based access,” Turvey said Thursday at the 61st Frankfurt Book Fair. “The way the e-book market will evolve is by accessing the book from anywhere, from an access point of view and also from a geographical point of view.”
The books bought from Google, and its partners, would be accessible on any gadget that has a Web browser, including smartphones, netbooks and personal computers and laptops. A book would be accessible offline after the first time it was accessed.

Of course as you would expect it is platform neutral (if web based/cloud based is neutral), omnipresent and smart. Anyone who thinks that devices are the future is living in the past.

There is a whole load of other stuff on the margins, but in terms of signal, I think this is it!
Eoin

Innovative Book Publishing Models: Hol Art Books

Museum Legs, by Amy Whitaker
Museum Legs, by Amy Whitaker

Team publishing
I’ve written about Hol Art Books once or twice before but I neglected to mention them when they issued their first books and I wanted to address that. Hol Art is based on a remarkably simple to outline and yet difficult to get right system called team publishing. They have a nice guide to how it operates on their website:

Team Publishing
In a departure from traditional publishing, we bring authors and publishing professionals together online to collaboratively identify, evaluate, and develop our titles. The processs is open to everyone.

• You and your team select, edit, design, and promote the book.

• We print, distribute, and market it in our seasonal list of titles.

• And everyone–the author, the team, and Hol–gets paid a percentage of the book’s sales, for as long as it sells.

Hol Art lets you start a project, join a project and general become the life blood of a venture. It is actually fairly genius.

Why this is smart
I’ve discussed before why self-publishing is attractive for both authors at the top of the publishing ladder and at the bottom too. That is because as the costs of the actual physical publishing process (editing, design, printing a book) drop relative to the less tangible (to the author) costs (distribution, marketing, acquiring attention and successfully promoting and selling a book) the role that publisher play that is of use to the author SEEMS to become less valuable. I stress seems because publishers who are wise will look at what they do well and concentrate their resources on doing that.

Many houses now have few if any in house editors and work almost completely with freelancers. This tends to work for both parties, reducing payroll costs for publishers and enabling better balance for those freelancers. Quite a few houses have outsourced design in the same way and few small or medium publisher have ever handled distribution themselves anyway.

What I like about Hol Art Books is that they have taken that kind of thinking and applied it sensibly to their own chosen niche. Art books tend to be more expensive to print so they pay that cost, marketing tends to be more niche focused so recruiting a publicist to each team is very sensible. And, to top it all off, they are totally and scarily open and honest, just read this piece about the money side of affairs if you doubt me!

Hol Art have a nice, new and (I think) viable model. It will be interesting to see if this can be adapted for other niches. I suspect there is room for it. The type of model might sit very well with the discussion from Publishing Perspective last week (MJ Rose & Robert Miller).

Going with the flow
Interestingly too, it goes towards the ideas about how the work force will be reshaped in the coming decades. Ideas I first encountered in Nine Shift but remarkably read today again on the Encyclopedia Britannica Blog.

I still think there are things that Hol Art could add to the model, and maybe they might work better as part of a larger entity (even a museum or university) rather than a solo enterprise, but you have to admire what the founder Greg Albers has created.

Enjoying exploring the work of Molly Crabapple, great stuff!
Eoin