Cookstr is smart, acquiring Cookstr is smart. All told, this is a really interesting development:
Macmillan has acquired cookbook and recipe Web site Cookstr. Founded in 2008 by Katie Workman and Will Schwalbe, Cookstr has reached as many as eight million unique visitors a month via its own consumer-facing recipe web site, as well as powering recipe searches in partnership with other organizations. Terms of the deal were not disclosed.
via Macmillan Acquires Cookstr, with Schwalbe In Expanded Role.
Great post from Adam Hodgkin about how magazines and twitter are likely to cooperate much more in the years ahead! I was struck by his second paragraph for some reason:
After five years of scraping around with Flash, and then two years of figuring out how to do good stuff on the iPad, the digital magazine business has reached a stage where it seems clear that the ‘next step’ will be heavily ‘social’, in which magazines recapture their strong position as guardians and builders of specialist interest groups. So digital magazines are already beginning to embrace the importance of tweeting, sharing, emailing and linking to favourite stuff in magazine contents.
via Magazines and Twitter | Exact Editions | Blog.
Much, much more in this post to read, but the graph that grabbed me was this:
Placed in the context of publishing, this makes Google a critically interesting entrant in the tablet wars. Google has not heretofore made a big splash in digital book sales, although it has long been deeply engaged in publishing for years through its Google Book Search program, which has seen several iterations and re-brandings, not to mention a few “minor” legal skirmishes. Indeed, Google rather ingloriously pulled out of its partnership with independent book stores recently, leaving a market opening that others, like Zola Books, are racing to fill. Yet every indication suggests that books are integral to the Google Play release; as The Verge’s Tim Carmody notes, all of the Nexus 7′s most prominent competitors are reading tablets.
via At play in fields of tablets « PWxyz.
It really is remarkable how quickly B&N is becoming a digital company or if not a wholly digital company, a company where digital is clearly the future. In the same way that large publishers have embraced ebooks in the last few years, so too has B&N.
The paragraph below from PW’s story (read the whole piece) really bangs home the importance of digital content and devices to B&N in 2011 and just how rapidly that segment of its business has grown since 2009:
Much of the profit improvement will be due to better results at BN.com. The fastest-growing segment of its business, the online division’s sales rose 36.8%, to $198 million in the quarter, and its operating margin jumped to 21.0%, from 3.7% a year ago. B&N CEO William Lynch said in the quarterly conference call that the margin improvement shows that BN.com’s business is scalable and should continue to improve its profitability as sales grow. The margin improvement in the quarter was due to a combination of higher sales of more profitable digital content and better margins from the sale of Nook hardware products. Sales of digital content through BN.com quadrupled in the quarter, and B&N estimated it has a 26%–27% market share of e-book sales and a 30% share of the digital magazine market. The majority of e-book sales are made through the agency model and B&N’s self-publishing platform, PubIt! By the end of fiscal 2012, B&N projected that digital/Nook sales will represent about 24% of total revenue compared to 12% in fiscal 2011 and 2% in fiscal 2010.
via Barnes & Noble: Cashing In.