Go Read This | How To Create Value With A New Thing

An interesting piece by Baldur yet again. In lots of ways touching on the dangers of innovation and change to incumbents:

Building up in-house digital product development is risky and expensive, especially at the start when you have to build up the necessary expertise and tools to do the job and change your organisations implicit value network.

The problem is that changing an organisation’s value network is next to impossible without firing everybody (yourself included) and replacing them with different people. Adding individuals who have different values from those prevalent in your organisation won’t change the value network. It’ll just make your new hires miserable before they quit or get fired. Which means that building a top notch, in-house digital product development team is going to be difficult for most publishers.

via How To Create Value With A New Thing | Studio Tendra

Go Read This | The future of bookstores is the key to understanding the future of publishing – The Shatzkin Files Pt. II

I’ve already linked to this, but it warrants a second link. If you want to understand the basic problems facing book publishers in 2014, then read this post. In it, replace the large publishers and niche players that Mike refers to with small general players and consider how the trends and realities he discusses endanger them. It’s both illuminating and unsettling:

But that’s today when the online-offline division may be near 50-50 overall and is 75-25 for certain niches. If those numbers become 75-25 and 90-10 over the next five years, the bookstore market really won’t matter that much to most authors anymore. Whether through self-publishing or through some fledgling publisher that doesn’t have today’s big publisher capabilities but also doesn’t have their cost structure, authors will feel that the big organizations are less necessary than they are now to help them realize their potential.

via The future of bookstores is the key to understanding the future of publishing – The Shatzkin Files.

When Mike talks about the challenge publishers will face in retaining authors, I’m struck by how his thoughts reflect those I wrote back in 2006 (Authors Will Drive Change) early in my blogging about this ongoing shift we’re all a part of:

What’s more you can package your content in any variety of ways. Make a podcast or your poetry and push it on iTunes. Act out your play and upload it to YouTube or your preferred location. It is easy to do it all now and to do it well. Maybe the cost of a decent designer or video editor will take a summer to save for or a winter of being cold avoiding buying new jumpers but the costs are so achievable it is exceptional.

The point is that publishing is no longer just about books and even more it is no longer about waiting for a publisher to decide your work is good enough for print.

Options abound and as more and more writers realise that they will take advantage of it. E-books will push this change even more. There is no reason why authors’ royalties should be the same on e-books as they are for paper books and in many ways there is no reason why the authors cannot sell e-books themselves rather than through a publisher. Why should you sell a paper publisher your digital rights when there is no need?

Of course the real growth in power for authors is with two groups; the super successful authors who already command high advances and special treatment, and those who were never going to be published anyway. In both cases options abound for changing the current model.

Where things are less easy to decide is the mid-list. Here, as bookstores fail and ebook sales gravitate towards the winners and the margins, there may be difficult years ahead for those who fall into either the average writer space or the average sales space.

None of that solves the headaches publishers face!

Go Read This | Mainframe Bookselling and Internet Commerce

Bookshops and their fate have been coming under increased scrutiny in the last few month. Whether they can be saved or not in an interesting question. My sense is that many of the chains will no longer be sustainable within the next three to five years in countries with high digital penetration. Local, second-hand and value booksellers though, and supermarkets selling limited lists will probably do okay, especially if the chains close their more marginal stores more rapidly than currently anticipated, and even in some cases if they follow existing planned closures:

This is a sad and quixotic result for a bookselling industry that was to a large degree birthed from a generation of 1960s entrepreneurs at Bookstop, Borders, Barnes & Noble, and other book chains, all of whom were technical innovators in their day, as David Wilk of Booktrix observed to me recently. In the 1970s, and then especially in the 1980s, this group of founders created the first automated efforts to describe supply chains, stock and inventory management, and analysis of consumer preferences using then state-of-the-art programming on mainframe and mini-computers. The extent to which one bookselling group gained more efficiency than another was in part due to the ability of each firm to capitalize on innovation in IT automation.

via Mainframe Bookselling and Internet Commerce | PWxyz.

Go Read This | Japan’s National library joins digital wave, will offer books online –

Fascinating stuff this

Japan’s largest library will begin offering online access to selected books on Feb. 1, starting with 13 works that include some of the country’s most famous epics and folk tales and a novel written by one of its most acclaimed novelists.

The National Diet Library is trying out its new online delivery system, which was requested by the Agency for Cultural Affairs, with help from bookstore operator Kinokuniya Co. and the Dai Nippon Printing Co. group.

via National library joins digital wave, will offer books online – AJW by The Asahi Shimbun.

Go Read This | Get Ready For More Mergers And Acquisitions In Book Publishing – Forbes

Interesting piece:

5. As the way people consume media changes, book publishers are realizing they are content creation and rights management companies and not just book publishers. Many of them are now playing in the app market, educational technology market and other areas they likely wouldn’t have dreamed of a decade ago. To that end, book publisher Houghton Mifflin Harcourt recently capitalized by going public in November. The company is seen as more of an educational company and less as a book publisher by Wall Street. In fact, one-time trade publisher Wiley has almost completely transformed itself into an education and technology company partially through a series of divestments and acquisitions.

via Get Ready For More Mergers And Acquisitions In Book Publishing – Forbes.