ebooks

Go Read This | Smashwords: Farewell Sony Reader Store

More n the end of Sony’s eReading efforts in the US and it’s impact of Smashword, which in the very words of Mark Coker makes clear why this, although notable, is not that huge a deal:

Sony’s devices and ebook store predated Amazon’s, so when the history books of the indie author revolution are written I hope historians give Sony the credit they deserve as a true pioneer.  My sentiments and appreciation for Sony and their awesome people aside, the impact on Smashwords authors today will be minimal.  The Sony store, as most authors know, is one of the smaller retailers in the Smashwords distribution network.  To put this in perspective, on a typical month, less than 2% of our authors’ monthly sales come from Sony.

via Smashwords: Farewell Sony Reader Store.

Go Read This | The Future of Reader Store | Sony

This isn’t exactly surprising but it’s still something of a wow moment. n the one hand Sony is in retreat in more areas than just ereading so, what’s so newsworthy about this but on the other the fact that one of the pioneers of digital books has called it a day and is effectively pulling out is notable. And that Kobo would appear to be the emerging only viable candidate t rival Amazon is also notable:

Although we’re sorry to say goodbye to the Reader Store, we’re also glad to share the new and exciting future for our readers: Reader Store will transfer customers to Toronto-based eReading company, Kobo—an admired eBook seller with a passionate reading community. We strongly believe that this transition will allow customers to enjoy a continued high-quality e-reading experience. As a result of this change, we will close Reader Store in the U.S. and Canada on March 20, 2014 at 6 p.m. (EST).

via The Future of Reader Store | Sony.

Go Read This | How in-app purchase is not really destroying the games industry | Sealed Abstract

On the face of it this is just a piece about the gaming industry, though a fascinating one. In fact this article raises issues for all content industries from games, to books, to newspapers, magazines and music.

It covers the gamut, the explosion of content, the role of market makers (in this case Apple – though to a lesser mentioned extent, Google), the use of price as a lever and the challenges of making money in markets that have become so large, diverse and saturated.

I’m reminded of two realities most forcefully when reading it, firstly that while digital unleashes greater freedom to create and make content of all kinds available, thus empowering the creator relative to the middlemen and women of the previous era, it also (in its current guise by power of platform) shackles them to the power of another middle-person (for books, mostly Amazon) AND makes a sustainable career even less likely because of the huge increase of content such freedom unleashes. Secondly, I am reminded of just how little information is publicly available to those looking at the book trade. Consider the information in this article about the nature of games sales in the iOS store and ponder how different our conversations might be about ebooks if these facts were more openly shared (some notable exceptions on that front would be Smashwords who share quite a lot of data).

Getting people to play your game in a market of 150,000 alternatives requires a different kind of marketing. For example, if the user can choose to pay $0.99 for your app, or pay zero for another app that’s probably just as fun, they’ll pick the free one. The result follows: 90% of apps are free in 2013 when weighted by monthly average users. And when you look only at those apps that use an experiment/test/data-driven approach for their pricing, you see a strong upward trend in more free apps. So the pricing experiments that these developers are running (you know, actual flipping research, not just speculating baselessly in an HN comment) are telling them it’s better to go free.

via How in-app purchase is not really destroying the games industry | Sealed Abstract.

Go Read This | Authors Launch Brown Girls Publishing

You really don’t need to look hard for even traditionally published authors driving change:

The two authors, who will continue to write for S&S, are also skilled in other areas. Murray has an MBA from New York University and Billingsley is a former TV and radio news reporter who also has more than 25 years experience in marketing.

“We’ve been pretty successful and we’ve still got book contracts at S&S,” Murray said in a phone interview with PW. Murray told PW the notion to launch a publishing company began a year ago when her agent, Lisa Dawson, self-published some of Murray’s fiction as an e-book novel and the book sold about 15,000 copies with almost no promotion. “Just a little note on my facebook page,” Murray said.

via Authors Launch Brown Girls Publishing.

Go Read This | Apple hit with $840 million damages claim for ebooks price fixing | The Verge

This won’t hurt Apple much financially, even if successful, but the legacy of the Agency Pricing move is still damaging Apple and publishers. As I’ve said it was a stupid move that put publishers on the wrong side of consumers which while attractive in the short term was incredibly damaging in the medium to long term:

Apple has received a new damages claim of over $840 million dollars for conspiring with publishing companies to raise the price of ebooks across the entire industry. The claim, filed Friday in New York by an attorney leading a class action lawsuit on behalf of ebooks customers in 33 states, stems from the US Justice Department\’s successful antitrust lawsuit against Apple that took place in the summer of 2013. Using evidence presented during the course of that trial last year, attorney Steve Berman begins by arguing that Apple owes American ebooks customers a bare minimum of $231 million in damages, and probably far more money than that.

via Apple hit with $840 million damages claim for ebooks price fixing | The Verge.

Go Read This | How To Create Value With A New Thing

An interesting piece by Baldur yet again. In lots of ways touching on the dangers of innovation and change to incumbents:

Building up in-house digital product development is risky and expensive, especially at the start when you have to build up the necessary expertise and tools to do the job and change your organisations implicit value network.

The problem is that changing an organisation’s value network is next to impossible without firing everybody (yourself included) and replacing them with different people. Adding individuals who have different values from those prevalent in your organisation won’t change the value network. It’ll just make your new hires miserable before they quit or get fired. Which means that building a top notch, in-house digital product development team is going to be difficult for most publishers.

via How To Create Value With A New Thing | Studio Tendra