Great, off the cuff thoughts from Philip Jones about Agency Pricing in the UK!
5 The agency model is a short term device. No-one I’ve spoken to believes it can last long term; though Evans did indicate that agency terms were used in other sectors, for instance fashion, as well as the app store. I checked the fashion angle with Draper’s deputy editor just now and she said this was “not strictly true”. An r.r.p. is set by fashion houses, which retailers would be wise to stick to if they still want to continue to receive the goods, but there is no legal contract to enforce it. Probably because it would be illegal to have one.