Events

At Open Road, Backlist Is the New Frontlist

In a further example of the ‘On the internet nobody knows your a backlist book‘ story:

The team closely tracks events and milestones that may present an opportunity—including some of the more offbeat occasions—and keeps a large white board in Open Road’s downtown offices to track potential openings. Chou recalled one such offbeat milestone: Geek Pride Day. Last year, Open Road used this occasion to push out a video with author James Gleick, who talked about being a science nerd. And in another video, bestselling fantasy author Barbara Hambly donned a pirate costume.

According to Chou, Open Road’s targeted videos in various outlets have a “significantly” better click-to-buy rate than traditional ads. Milestone marketing recently helped to propel Walter Lord’s classic bestseller, A Night to Remember, a definitive account of the Titanic’s last hours originally published in the 1950s, to #1 on the New York Times e-book nonfiction bestseller list, tied to the anniversary of the ship’s sinking.

via At Open Road, Backlist Is the New Frontlist.

Go Read This | Bloomsbury Institute enters reader events market | The Bookseller

This does not terribly surprise me, but it is an interesting move and marks a move forward in the pace of Bloomsbury’s determination to diversify its revenue streams away from books, especially trade books:

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons, lectures and book clubs, as well as providing sessions for unpublished writers.

Claire Daly, previously festival co-ordinator for the Soho Literary Festival, has been appointed as Bloomsbury Institute events manager, with upwards of 30 events planned a year, in addition to new events and masterclasses expanding the established programme for unpublished writers offered under the Writers & Artists Yearbook brand.

via Bloomsbury Institute enters reader events market | The Bookseller.