Transworld Running A Literature Festival

The Bookseller reports today (19/02/2009) that Transworld will run a book festival featuring star authors:

LitFest 10 will be held in libraries across Hertfordshire from 25th March to 27th April. The event is being run by Transworld and Random House Children’s Books and will be promoted in independents such as Maher Books and Books@Hoddesdon, as well as local Waterstone’s branches.
As well as Child and Harris, other authors will include Channel 4 “TV Book Club” pick Belinda Bauer, John O’Farrell, teen authors Bali Rai and Anthony McGowan and S J Bolton.

This is a very interesting move and really highlights what a well positioned publisher can do to enable connections with readers outside of any social or online media. Why wait around for Hay or any other festival to invite your authors when you can rally a fine crop of excellent crowd pleasing writers yourself? The link up with independents is also a clever strategy.

I’m impressed and I hope it comes off for them. I’d expect to see more of this as publishers seek more effective ways to create audience engagement and to build lists and contacts.
Eoin

The Listowel Fringe Blog

Eoin Purcell

Links & Whatnot
About two years ago I had a wonderful strategy session with a group of arts professionals. It was led by the engaging and intelligent Paul O’Mahony who is from the O’Mahony bookselling clan. I recall that day because Paul was forceful in saying that “survival is not guaranteed” for a publisher like Mercier, a thought that had been floating in my mind but had not taken the form of a concrete reality.

Reasons
Anyway. The point in telling you this is that Paul has been engaged this week in an exciting blogging project: The Listowel Writer’s Week Fringe. I love the idea of a fringe blog for Listowel Writers Week Festival which I think is a fantastic festival but one I think prone to circles and groups (I don’t think it is alone in this. Given the nature of Irish society, most festivals here go that way), the kind that can damage a festival.

Paul and his collaborators are blogging and updating on the weeks events. You should go read some of their thoughts!
Eoin