Of course Chris McVeigh is making lots of sense here:

The idea that Amazon’s raison d’etre is to destroy the publishing industry has been repeated so often that it’s almost become the accepted wisdom in some quarters and as so often, the accepted wisdom is wrong.

Amazon are interested in selling books as a retail commodity – plain and simple. There’s no philosophical or ideological element to their approach. Books were simply the first commodity Amazon used to establish themselves in the online retail environment – as such they probably still hold a special place in Jeff Bezos’ heart. To believe that books are the main drivers of Amazon’s business strategy is to vastly underestimate Amazon’s ambitions and to vastly overestimate the importance of publishing in the wider scheme of things. Amazon doesn’t even break ‘Books’ out as a separate category in its’ accounts, they are lumped in along with DVDs, CDs and Movie & Music downloads under the catch all title of “Media” 

via Jeff Bezos Ate My Hamster | FutureBook.