longform

Go Read This | Sit Back, Relax, and Read That Long Story—on Your Phone – Megan Garber – The Atlantic

I’ve been doing most of my reading (books, magazines and websites) on my mobile for some time now (since I first got hooked on Kindle on an iPod Touch). I’ve felt that mobile is too easily dismissed as a platform for reading books for some time and this timely piece caught my eye. It’s interesting too in the light of Pew’s most recent data which found that “About a third (32%) of e-book readers still say they sometimes read e-books on their cell phone, reflecting both the ubiquity of mobile phones and the convenience of these phones as supplementary reading devices“:

Earlier this month, Buzzfeed published a piece called “Why I Bought a House in Detroit for $500.” The story ended up getting more than a million pageviews, which is notable because it is also more than 6,000 words long. The other notable thing: 47 percent of those views came from people accessing the story on mobile devices. And while people who read the piece on tablets spent an average of more than 12 minutes with the story, those doing so on phones  spent more than 25 minutes—a small eternity, in Internet time. 

via Sit Back, Relax, and Read That Long Story—on Your Phone – Megan Garber – The Atlantic.

Go Read This | Introducing GigaOM Books — Tech News and Analysis

Very sensible and not even remotely surprising:

And increasingly, one of those ways is in digital book format. The fast rise of tablets and e-readers, the low-friction of buying content through vertically integrated experiences from the likes of Apple or Amazon, and the explosion in new voices that digital books have enabled, have all helped e-books ride up the hockey stick of growth to reach 25 percent adoption in the broader market, and is no doubt even higher among our own early adopter audience.So what does that mean for us?  At GigaOM, it usually means we try new things. One thing I learned quickly when I came over to the company in 2009 to help launch a new model for market research, it was that Om and our CEO, Paul Walborsky, encourage their employees to experiment and embrace new ideas.  So late last year, when Mathew, Nicole Solis and I suggested we should try our hand at e-books, they were all for it.

Announcing GigaOM Books’ first two titles

And so today, we’re happy to announce our new imprint, GigaOM Books. What is GigaOM Books exactly? Well, it’s where we’ll publish new works from our own team of writers as well as other great voices we’ve discovered. We’ll also publish some of our most popular reports from GigaOM Pro, allowing, for the first time, access in e-book format to great research on Kindle, Nook and iPad.

via Introducing GigaOM Books — Tech News and Analysis.