A very smart piece by Brian O’Leary of Magellan Media Partners, one of the smartest thinkers on content there is:
The challenge we face is less about an effort to find the next big thing and more about a series of efforts to accumulate a set of related, smaller things. The good news is, publishers have long been good at sussing out these niches, though more by subject than format
via Small ponds.
Interestingly, I’d argue that two of the most innovative publishers right now, Sourcebooks and Osprey (one on either side of the Atlantic) are doing exactly this by expanding their companies into new niches and sectors in intelligent ways that can be scaled in the face of success.
Clock this one up to a great real-world play that adds value to an existing portfolio of titles and content while also building on Osprey’s digital potential. Old House seems like the perfect fit for Shire and like some of Bloomsbury’s recent acquisitions the opportunities to create something that extends the brand into digital publishing is very real. Oddly enough too, the acquisition suggests that Richard Charkin’s comments at the ‘Are Publisher’s Relevant?’ debate yesterday about how the new digital age makes strict focus (here’s hoping I didn’t pick him up incorrectly) less important when building list has a real-life example, Osprey the home of a heritage, a military and a science-fiction imprint!
Rebecca Smart, Osprey Groups Managing Director, said:Old House is my ideal addition to the Osprey family. Weve worked incredibly hard with Shire over the last four years, and with real success, to establish ourselves as a major force in the British heritage market. The addition of Old House, especially bearing in mind our plans to grow and diversify its list, will really help to consolidate our position in that sector.
via booktrade.info – Book Trade Announcements – Osprey Group To Acquire Old House Books And Maps.
Last year I chose some folks who I though had made 2009 interesting in publishing terms and I believed would do the same in 2010. I think I was broadly right about them. You can see the 2009 list here. For 2010 I’m doing the same.
Richard Nash ~ The Risk Taker
Nash is moving ahead with Cursor a new type of publishing company based on communities, authors, shorter contracts and generally many of the ideas that have been floating around books for a few years now. He’s fiery, inspiring and willing to take a gamble (and be wrong too). He has spoken several times over the last few years about where publishing is going and he never fails to offer rich and convincing arguments to back up his point of view. I’m hoping he’ll be successful, not least because his first imprint community is called Red Lemonade!
Gareth Cuddy ~ The Doer
Sometimes you need people who just get down on the ground and shift dirt. IN many ways that is what Gareth Cuddy has done in Ireland. His DirectEbooks has been selling ebooks for some time now and as he would no doubt concede himself, right now the market is not mainstream, but it is getting there. He’s been pushing for more Irish publishers and small publishers to get into epublishing and through his EpubDirect service he’s offering publishers a decent way to get digital fairly quickly.
Rebecca Smart ~ The Changer
Osprey really shouldn’t be cool (except maybe to military history nerds) but it is. It has created an online community for military history buffs and pioneered direct marketing methods that keep the company engaged with its readers and released a book on Zombies (complete with accompanying video). It recently bought the apparently unconnected Angry Robot Sci-fi imprint from HarperCollins and have shepherded it to great success. Much of this is down to Rebecca Smart’s savvy leadership and ability to drive change. She’ll no doubt say that the great staff behind her at Osprey are as much responsible and I think she’d be right, but even the best Army needs a good general.
Mike Shatzkin ~ The Thinker
Mike is pretty darn smart. What’s more, he’s pretty darn good at putting his thoughts down in a clear, concise and accessible way. If you don’t read his blog, you really, really should. As one of the brains behind Digital Book World (a conference I’ll sadly not be attending this year) he has managed to start the in-depth conversations that US Trade Publishers NEED to have if they are to survive the shifting playing field of digital publishing. For that alone and the pleasure of reading the posts he shares so freely, he makes the list.
The FutureBook Team
The last choice is always a hard one when one is creating a small list. So I’ve cheated and chosen a team. I’ve done this for a few reasons. Firstly I think FutureBook (a blog and conference run by The Bookseller) came to life quickly, embraced the web rapidly and grew by engaging in a fashion that felt very web native and very focused on community and providing value. Secondly I felt that in doing that they provided a critical hub for debate and discussion about ebooks outside of the US but in the English language. It made ebooks real for many publishers and booksellers outside of the US and that was pretty useful in a year that has been dominated by digital developments. So well done to Samantha Missingham, Philip Jones et al, a fine job, well done.
Meant to talk about this before. Frankly it’s a sensible and savvy move, like nearly everything Angry Robot/Osprey do.
Why books need to be substantial in a digital environment I don’t now. In fact brevity may now be a key winning element. That’s mostly the logic behind my own recent titles at The Irish Story.
The pricing is keen too, which I think makes them even more tempting!
On December 1st 2010, Angry Robot will be launching “Nano Editions”. Exclusive to the publisher’s own webstore at angryrobotstore.com, Nanos are digital short stories by Angry Robot novelists, sold at sensible prices in ePub format, ready to load onto the world’s most popular eBook readers.
Most Nanos will be in the 5,000 – 15,000 word range. Shorter works than that will be automatically bundled with another story to ensure value for money.
Talking of which – stories will cost just 59p each (approximately US $0.95). Readers can bundle a collection of any 10 by any combination of authors, for only £3.49 (US$5.59). The files will be DRM-free and available worldwide. If demand for the stories takes off, AR plan to also sell them via eBook retailers.
via Introducing the new Angry Robot digital short story store :: Angry Robot Books.