I think it’s fair to say this is more of a whimper than a bang!
Under the proposed settlement agreement, Macmillan must lift restrictions on discounting by e-book retailers and must report to the Justice Department its communication with other publishers.
Justice Department lawyers “expect the prices of Macmillans e-books will also decline,” as happened after settlements with the other publishers, Jamillia Ferris, chief of staff of the departments Antitrust Division, said in the news release.
I’m loving watching JA Konrath experiment with pricing the way he is, there’s much for him and others to learn. I wonder if any publishers are doing such brave and bold exercises? I suspect not. Though that said, I have watched some movement by publishers over the least few months and perhaps that indicates that they are.
I dunno if Disturb can crack the Top 100 or not. If it doesnt by the time The List drops to #90, then Ill put it back to $2.99 and drop the price on another, better-selling ebook. I believe Origin, Endurance, or Trapped could hit the Top 100 at 99 cents.
The concept of putting items on sale has served retailers well. Im thinking that my new sales strategy will always have one or two novels at 99 cents, and then rotate the titles monthly.
It should be fun to watch what happens for the rest of March…
I’m a fan of publishers taking charge of their own destiny, especially when the future is so uncertain.
That said, I just don’t think publishers have the right skill sets right now to actually set prices for consumer facing products.
They need to work very hard to get those skills though, because, as long as they are setting prices without knowing what they are doing, the longer they’ll make bad decisions and probably hurt themselves in the long term.
More than three-quarters of people working in the book trade believe e-books should be priced at current street prices or less, according to early results of a FutureBook survey into digital thinking. The majority of respondents indicated that publishers are best placed to set this price, even though they don’t believe the agency model has a long-term future.