There is, as ever much to enjoy in reading Rebecca Smart’s analysis over on The Bookseller. One thing that stands out for me though is the ease with which she talks about topics that rarely get flagged up in publishing discussions, things like working capital and cash flow, critical elements in the world of books, physical or digital that perhaps more often than makes sense get relegated to the back room while the cool topic like art, literature and the rest get all the attention and discussion:
The current trade publishing sales process means that money and time are invested in 15 to 18 months’ worth of books at any given point. If we could reduce the length of the pipeline for most of the books we publish we would be able to invest more in each book – and the fact that the business of publishing would become less working capital-intensive would improve its chances of survival and therefore of continuing in its important role of finding and developing talent.
via Harder, better, faster, stronger | The Bookseller.
Of course, it’s easier to say than to implement but it’s a worthwhile goal I think, one worth thinking through and looking at a plan for execution!
Great piece by Rebecca Smart in The Bookseller on niche:
The migration to online purchasing of print books, and then to e-books, means that the buying of books is now about processes of search and recommendation, rather than browse and display, and this leads to a focus on specific interest areas and trusted authorities. If you publish for a wide range of interests, promotion of each individual book is becoming increasingly difficult and expensive.
via Publishing in verticals | The Bookseller.
Last year I chose some folks who I though had made 2009 interesting in publishing terms and I believed would do the same in 2010. I think I was broadly right about them. You can see the 2009 list here. For 2010 I’m doing the same.
Richard Nash ~ The Risk Taker
Nash is moving ahead with Cursor a new type of publishing company based on communities, authors, shorter contracts and generally many of the ideas that have been floating around books for a few years now. He’s fiery, inspiring and willing to take a gamble (and be wrong too). He has spoken several times over the last few years about where publishing is going and he never fails to offer rich and convincing arguments to back up his point of view. I’m hoping he’ll be successful, not least because his first imprint community is called Red Lemonade!
Gareth Cuddy ~ The Doer
Sometimes you need people who just get down on the ground and shift dirt. IN many ways that is what Gareth Cuddy has done in Ireland. His DirectEbooks has been selling ebooks for some time now and as he would no doubt concede himself, right now the market is not mainstream, but it is getting there. He’s been pushing for more Irish publishers and small publishers to get into epublishing and through his EpubDirect service he’s offering publishers a decent way to get digital fairly quickly.
Rebecca Smart ~ The Changer
Osprey really shouldn’t be cool (except maybe to military history nerds) but it is. It has created an online community for military history buffs and pioneered direct marketing methods that keep the company engaged with its readers and released a book on Zombies (complete with accompanying video). It recently bought the apparently unconnected Angry Robot Sci-fi imprint from HarperCollins and have shepherded it to great success. Much of this is down to Rebecca Smart’s savvy leadership and ability to drive change. She’ll no doubt say that the great staff behind her at Osprey are as much responsible and I think she’d be right, but even the best Army needs a good general.
Mike Shatzkin ~ The Thinker
Mike is pretty darn smart. What’s more, he’s pretty darn good at putting his thoughts down in a clear, concise and accessible way. If you don’t read his blog, you really, really should. As one of the brains behind Digital Book World (a conference I’ll sadly not be attending this year) he has managed to start the in-depth conversations that US Trade Publishers NEED to have if they are to survive the shifting playing field of digital publishing. For that alone and the pleasure of reading the posts he shares so freely, he makes the list.
The FutureBook Team
The last choice is always a hard one when one is creating a small list. So I’ve cheated and chosen a team. I’ve done this for a few reasons. Firstly I think FutureBook (a blog and conference run by The Bookseller) came to life quickly, embraced the web rapidly and grew by engaging in a fashion that felt very web native and very focused on community and providing value. Secondly I felt that in doing that they provided a critical hub for debate and discussion about ebooks outside of the US but in the English language. It made ebooks real for many publishers and booksellers outside of the US and that was pretty useful in a year that has been dominated by digital developments. So well done to Samantha Missingham, Philip Jones et al, a fine job, well done.