Clock this one up to a great real-world play that adds value to an existing portfolio of titles and content while also building on Osprey’s digital potential. Old House seems like the perfect fit for Shire and like some of Bloomsbury’s recent acquisitions the opportunities to create something that extends the brand into digital publishing is very real. Oddly enough too, the acquisition suggests that Richard Charkin’s comments at the ‘Are Publisher’s Relevant?’ debate yesterday about how the new digital age makes strict focus (here’s hoping I didn’t pick him up incorrectly) less important when building list has a real-life example, Osprey the home of a heritage, a military and a science-fiction imprint!
Rebecca Smart, Osprey Groups Managing Director, said:Old House is my ideal addition to the Osprey family. Weve worked incredibly hard with Shire over the last four years, and with real success, to establish ourselves as a major force in the British heritage market. The addition of Old House, especially bearing in mind our plans to grow and diversify its list, will really help to consolidate our position in that sector.