A very smart piece by Brian O’Leary of Magellan Media Partners, one of the smartest thinkers on content there is:
The challenge we face is less about an effort to find the next big thing and more about a series of efforts to accumulate a set of related, smaller things. The good news is, publishers have long been good at sussing out these niches, though more by subject than format
Interestingly, I’d argue that two of the most innovative publishers right now, Sourcebooks and Osprey (one on either side of the Atlantic) are doing exactly this by expanding their companies into new niches and sectors in intelligent ways that can be scaled in the face of success.
On my kindle waiting to be read after The Signal & The Noise:
I could review this book for another thousand words, and still have more to say. In that, this book is incredibly valuable. We’ve not had much exposure to the minds of those driving the eBook revolution, and to have something to engage and in places disagree with strongly is rather novel. There are some very nice idealistic long-term statements in here, and though this is no exhaustive business history we get an idea of some of the thoughts behind the technology. I cannot in all honesty say I’ve been blown away by what I’ve read, but it has given me a more direct perspective on another experience of eBook History. Merkoski’s peek behind the curtain is valuable, it will be interesting to see if the conversation goes somewhere new from here.