Go Read This | Penguin and The Economist form partnership | Media | guardian.co.uk

I’ve been wondering why this hasn’t already happened. I expect to see parts of Penguin get event closer to parts of the rest of Pearson as publishing companies shift and adapt under pressure from digital change. The tools of The Economist in particular could be valuable to Penguin as this effort shows:

The Penguin Economist Specials will launch tomorrow (1 March) with five titles priced at £1.99. The subjects include China by James Miles; employment prospects by Matthew Bishop; mobile digital gadgets; the increasing success of video games; and women’s continuing workplace problems.

via Penguin and The Economist form partnership | Media | guardian.co.uk.

The Economist, cool? Who saw that coming?

Eoin Purcell

Project Red Stripe
Maybe its the inter-company rivallry (what with a million penguins at penguin) in the Pearson stable (though they only own 50%), maybe its just a heady year or two in media but THIS is definitely a cool idea:

We’re a small team set up by The Economist Group, the parent company of the eponymous newspaper. Our mission is to develop truly innovative services online. We already have some ideas, of course. But as champions of free markets, we abhor the concept of a closed system. This is why we would like you to submit your idea (or ideas). Just think big – and we’ll do the rest.

They are accepting ideas here and have suggestions and hints here oh and Jeff Jarvis mentions them here.

Loving the name and the cool-ness of it all