I’ve been wondering why this hasn’t already happened. I expect to see parts of Penguin get event closer to parts of the rest of Pearson as publishing companies shift and adapt under pressure from digital change. The tools of The Economist in particular could be valuable to Penguin as this effort shows:
The Penguin Economist Specials will launch tomorrow (1 March) with five titles priced at £1.99. The subjects include China by James Miles; employment prospects by Matthew Bishop; mobile digital gadgets; the increasing success of video games; and women’s continuing workplace problems.
via Penguin and The Economist form partnership | Media | guardian.co.uk.