the future of the book

Go Read This | Ugly rumours | theBookseller.com

Sara Lloyd is great and to an extent, she is on the money with this column.  The problem is that she’s only right to the degree that we accept the current model is permanent.

We still have an eye to the future, of course. We still ask each other: “So . . . what do you think is the Next Big Thing?” We still geek out and ponder the impact of HTML5 on epub. We feel the need to prepare for that, but we’re feeling better and better equipped to do so.

The fear factor is abating. A sense of “business as usual, but different” is descending. Books are not being killed off. We’re simply adjusting to an additional format. Of course, this is exactly the time that we should all give ourselves a great big poke in the ribs, sit up straight and pay attention.

I tend to think it isn’t and while the book is in no danger (although it will certainly change and adapt and morph), publishers very much are. Which is why it’s nice to see here last lines:

Necessity is the mother of invention, but relaxation is the mother of a short sharp shock, so let’s not rest on our laurels. Not yet. Not for a long time

via Ugly rumours | theBookseller.com.