Short and to the point as ever with Seth Godin. I’ve been saying for a while that the biggest competition online for publishers is everything else and that we need to respond quickly:
When we juxtapose an ebook with a movie, Instagram or pigs that attack turtles, the ebook often loses.
One of the very real truths of our culture is being hidden in the dramatic shift from paper to ebook–lots of people are moving from paper to ‘no ebook’. For now, this is being concealed by the superreaders, ebook readers who are on a binge and buying more books than ever before.