There’s no way this stat doesnt at least make you think:
Mr Fallon said Pearson was selling 20m books a year when he became chief in 2013. This year, it expects to sell 2m.
From FT.com today (£)
There’s no way this stat doesnt at least make you think:
Mr Fallon said Pearson was selling 20m books a year when he became chief in 2013. This year, it expects to sell 2m.
From FT.com today (£)
Martyn Daniels has a good piece over on his Brave New World Blog about why books differ digitally from other forms of content. The nub of his case is (if he’ll forgive me quoting such a chunk – I’d encourage you to go read it):
Whatever the route taken the stupid thing would be to continue to merely pour the same content into a digital container. This logic is flawed as it not only creates competition where competition is not needed and can be counter-productive, but it fails to understand the technology, the cultural changes that are happening and the opportunities that are available for the two that matter – the author and the reader.
via Brave New World: HELLO! Books Are Digitally Different.
I hear this a lot from folks, that ebooks are a misunderstanding of the innovative capacity of digital creation and distribution. I may even have written something that touches on that territory in the past (cf: this piece*). I think this viewpoint misses two crucial issues.
First, that readers and writers have found these crippled tools to be “good enough“. And they think them so “good enough” that they account for 30% of the market. That’s a pretty compelling argument for viewing ebooks as the right technology at the right time.
The second is whether anyone is looking for such innovations. The question those seeking to make more exciting and innovative products from books have to answer is straightforward; will those new products entice ebook readers away from ebooks, entice print readers from print books when ebooks didn’t do so, or entice new readers to read where ebooks and print books didn’t?
I think it’s possible but unlikely that ebook readers will be interested, improbable and unlikely that print readers will have their heads turned, and simply unknowable if non-readers will suddenly turn to reading in clever and innovative new guises. It is far more likely that content from beyond the book world will succeed in eroding the attention time devoted to books (of all forms) in established markets than books** will, in any form, colonise the attention time currently devoted to other content forms (I wrote about the impact of this in the Irish trade in The Irish Times last weekend).
To counter that trend, we will need to find new ways to market ebooks and digital reading to existing print readers in the coming years and that may involve new forms, as Martyn suggests, but one wonders just how much can be done to change reading before it becomes not reading, but something else and whether given the “good enough” nature of ebooks for so many, we need to do so.
When viewed through this lense, ebooks are the heavy infantry at the front lines of the battle to protect and grow the overall attention time devoted to reading, not a mistake or a failure of imagination.
Eoin
*In my defence, I’d argue that the line was one intended to spur publishers to action, and is, in any case, four years old an eternity in ebook terms!
**Spotted today, by way of Benedict Evans, this rather interesting piece of news about how mobiles are changing reading in the developing world an area where many of the factors I commented on above will be less relevant and where there is a good chance that reading can actually gain serious traction in digital form, even in the face of competition from other forms, though ultimately as incomes there rise I would expect other forms to gain back attention time.
Interesting piece by Stephen Page of Faber in The Bookseller:
Publishers and other media companies have always been as singular as those who invest directly with talent to license properties. This is changing. Netflix’s House of Cards demonstrates that players further down the value chain are trying to expand their role to include investment in intellectual property. Alongside this, the transformation of self-publishing has demonstrated that those upstream from larger scale publishers are also able to exploit copyright. We are all part of one continuum, and will co-exist to the benefit of readers and writers alike.
You really don’t need to look hard for even traditionally published authors driving change:
The two authors, who will continue to write for S&S, are also skilled in other areas. Murray has an MBA from New York University and Billingsley is a former TV and radio news reporter who also has more than 25 years experience in marketing.
“We’ve been pretty successful and we’ve still got book contracts at S&S,” Murray said in a phone interview with PW. Murray told PW the notion to launch a publishing company began a year ago when her agent, Lisa Dawson, self-published some of Murray’s fiction as an e-book novel and the book sold about 15,000 copies with almost no promotion. “Just a little note on my facebook page,” Murray said.
One of the original longform content plays, Byliner is operating in an incredibly busy space (how you classify that space is tricky it does after all include gaming, video, books, articles, music and lots more), one is that is getting busier and more competitive all the time. Like everyone else in that space it faces the challenge of monitising (is there a better word?) its content base:
Byliner Weekly is a lovingly curated selection of the best stories from Byliner, collected around a theme. Each issue is crafted to be read in two hours or less, and includes exclusive or rarely seen stories by Byliner’s community of award-winning writers. Enjoy stories by bestselling authors Scott Turow, Carl Hiaasen, Mary Roach, Jon Krakauer, David Mamet, Jennifer Egan, Jane Smiley, Mary Karr, Jonathan Lethem, George Saunders, and many more.
Delivered in time for your weekend, Byliner Weekly presents the most surprising, delightful, and entertaining fiction and non-fiction. Read a story with your morning coffee, or cuddle up with the week\’s full collection in one fascinating afternoon.
via Byliner Weekly on the App Store on iTunes.
This is a damn good way to do it, essentially a subscription weekly magazine which is small enough to not seem like a lot but at $52 is a fair whack for a curated selection of articles. Given that the site charges $5.99 for premium subscriptions giving full unlimited access to the full content set, the weekly subscription is a clever way to boost their margins and suggests that the company is conscious a) of the value in curation and b) that there are multiple types of consumers, many of whom would never subscribe to the whole site, but might well consider the weekly option, because it limits the reading needed to derive value!
Byliner also publishes a series of original ebooks, again at a significant premium to the site subscription though also available as part of that subscription, (which are also published as Kindle Singles, Apple, Nook and Kobo ebooks) some of which I have purchased and are well written and suit the form.
It’s a sensible strategy to create multiple channels for sales (and indeed for customer acquisition) from the same content. It’s something more traditional publishers might ponder. I know I am!