In the piece below, Weldon is on the money and authors should keep that in mind:
He thinks publishing a new book is a bit like running a startup company, or – in an analogy closer to this horse-racing enthusiast – a flutter at the track, where “relentless optimism” is blended with controlled risk-taking.
via Tom Weldon: ‘Some say publishing is in trouble. They are completely wrong’ | Books | The Observer.
Not terribly in-depth, nonetheless interesting. Especially when discussing the challenges of being too large (pointing to the value of imprints in the minds of authors) and responding to concerns about Amazon’s self publishing offering (highlighting in this case the ownership of Author Solutions, something I think indicates a lack of appreciation of what Amazon is doing in the digital self publishing space). Where he offers the most interesting note though is below:
At the time of the merger, you said one of the key areas of focus would be e-books . How do you plan to go about the shift?
We have to be guided by the preferences of the reader or the consumer. If they want to read a book on a smartphone we have to give it to them. It doesn’t make a difference if they are reading a physical book or an e-book . What does make a difference is channel substitution. The move from physical to digital books is not as important as the shift from bookstores to online stores. This really affects the way people find and read books.
via ‘Amazon is creating a large market for books’ – The Times of India.
A good piece from David this:
It was no place to pursue the argument, and if time had been available I might have learnt all sorts of clever things that Penguin Random House have up their sleeves to stave off change and preserve the status quo. The novel form as a narrative seems to me to begin with Samuel Richardson and Henry Fielding in the mid-eighteenth century . Much of the last century, from James Joyce and Virginia Woolf onwards was occupied in trying to blow up the form Things that have a beginning often also have an end . Did Sophocles remark to Euripides, “Well, old boy, one thing is certain. We shall always have a job because plebs will always want three act tragedy!”
For this Never thing to work for fiction publishers the demographics have to be right , and I see no evidence that the form, if we discount the odd phenomena of Fifty Shades (perhaps itself a pointer to a future?), is growing or diminishing in audience. If I was working in fiction publishing, then I would want a small unit dedicated to second guessing the future – be it multiple media, narrative choice for the reader, the future of smartphone as a narrative platform or any of the other emerging network options for telling stories to each other.
via David Worlock | Developing digital strategies for the information marketplace | Supporting the migration of information providers and content players into the networked services world of the future..
Does seem strange to me that anyone would adopt this way of thinking. Maybe it’s the public front to a very different private thinking. I certainly hope so!