Kindle has just launched officially in France at €99 and a decent seeming catalogue of French titles to go with the English language books already available. Of course Amazon has also opened the French market to self-publishers and independent publishers through their Kindle Direct Platform.
Yesterday Google brought its UK ebook store online. Last week, iBooks launched in over two dozen countries around Europe. And this only six months since Amazon launched Kindle in Germany.
It is clear now that the pace of adoption of ebooks will rise in Europe if only because availability of ereaders AND ebooks is increasing rapidly here.
What’s more the price for the new Kindle, at JUST sub-€100 is very attractive. I can see many Kindle boxes under the tree this Christmas.
That means the luxury of waiting is no longer an option for booksellers. Waterstone’s may not have time to wait for the perfect ereader. To my mind it NEEDS to launch one pre-Christmas.
In short, the game is afoot and who wins is by no means clear!