Five minutes ago I read a press release from Amazon about how it was expanding its Kindle Worlds project to incorporate new writers (and impressive ones at that). i was struck by how many of those new writers came from or were converts to the world of self-publishing and it reminded me once again how powerful and useful Amazon’s policy of accommodating self-publishers and small publishers has been in their development of a digital publishing platform (see my thoughts on this earlier in the week over on Medium).
And then I read these paragraphs and my brain exploded:
“Good storytelling for me starts with great characters, no matter the format,” said Kindle Worlds Archer & Armstrong author Scott Nicholson. “I’m thrilled that Amazon has been pushing the digital frontiers to open up even more sharing of ideas and building new communities around the most popular characters and stories.”
Amazon Publishing will pay royalties to both the rights holders of the Worlds and the author. The standard author’s royalty rate (for works of at least 10,000 words) will be 35% of net revenue. Amazon Publishing will also pilot an experimental new program for particularly short works—between 5,000 and 10,000 words. For these short stories—typically priced under one dollar—Amazon will pay the royalties for the World’s rights holder and pay authors a digital royalty of 20%.
Before I read those words, I thought Amazon Worlds was a clever piece of distraction from Amazon, a way to get more people on the Kindle platform, perhaps a mine for future talent and a stick to beat publishers with. After reading those two paragraphs I realised that Amazon Worlds is a whole new revenue stream for aspiring writers and established writers, it’s co-opting the edge and making it mainstream and crucially introducing a revenue model that work for everyone. What’s more in this model, because they own the platform and delivery system they still keep a chunk of the revenue.
I’m annoyed at myself for missing the import of this earlier (I can only say in my defence that the original Kindle Worlds press release came to me while I was on holidays in spain and my mind was very far from business models and digital publishing.
Think about this new model for a few seconds. Successful writers, who in genre fiction were already pretty supportive of fan-fiction anyway, now have an active reason to support and encourage fan-fiction that is licensed by Amazon. They have a reason to drive people onto the kindle platform because when they see stories based on their worlds and characters, they will profit from them.
Would be writers have a great reason to use the opportunities afforded to them by kindle Worlds to hone their skills, for one its free and legal, for another they might actually benefit by selling some copies of their work and finally they might get noticed by doing it. noticed by the original creator of the world they choose to writer in or about, or noticed by Amazon Publishing which can spot their talent (read sales data) and can snap it up before anyone else even notices that a new talent has emerged!
All round Kindle Worlds is a much bigger deal than I realised!