Quite a bit in this article could do with revision, but the central point remains completely valid:
But the industry, despite notable and impressive exceptions, is still avoiding the inevitable accommodation and embrace of the Internet AS THE PLATFORM. As a body, we are ignoring the implications of digital change and seeking short and medium-term patches at the expense of long-term success.
Yes Eoin, I think content is the way to go. It’s the taste of the eggs we’re going for not their wrapping.